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Innovation Station

Workshop Description

Have a budding entrepreneur in the family?  You have come to the right spot! 


Help your middle schooler develop foundational business skills and bring their unique and creative ideas to life!


Participants will use their own business ideas as a backdrop for learning basic business foundations and will walk away with their own elevator pitch and business plan!


Dates

TBD

Instructor

Denise Boggs Eisenhauer, MS, MBA

Audience

12-14 year old students with creative ideas curious about the "business side" of the world.

Location

1531 Championship Boulevard 

Franklin, TN

Cost

$395

Discounted rate of $150 for members of the pilot group

Learning Objectives

 

Strategy

  • Learn what the term “strategy” means and how strategic decision making can determine the potential success of a business venture. Apply strategic thinking to creation of mission, vision and values statements.
     

Economics 

  • Utilize the principles of economics, supply, demand, and value creation. 


Financial Management 

Learn about important financial management concepts such as :

  • · Breakeven analysis
  • · P& L Statement
  • · Projections


Marketing

  • Develop and understanding of both the art and science of marketing. Participants will learn to find a target customer, develop a positioning statements, and determine marketing channels.


Operations

  •  Develop and understanding of the term “operations” and build basic process maps.

 

Organizational Development 

  • Understand basic business types (LLC, Sole Proprietorship etc.) and various ways to design your organizational structures. 
  • Understand the basic components of hiring and managing people and apply to a business. Create a job description for an employee in the business. 


Presentation Skills

  • Understand the basics of a communicating a business idea and gain experience through building an actual pitch for your peers


The course will culminate with a presentation of all business ideas to the cohort and any family/friends who may wish to join. 

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